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5 Keys Reasons of Having Real-time and Accurate Traffic Data :
1. Targeted Advertising : traffic data helps to understand where the highest concentration of vehicle at specific times.
2. Improved Campaign Efficiency : By knowing the traffic patterns and peak times in different areas, it can helps to optimizing schedules ads.
3. Better Audience Insights : Traffic data can be combined with demographic insights, to giving more clearer understanding of who your ads reaching with specific audience segments.
4. Measuring Campaign Effectiveness : Traffic data allows you to measure how many vehicle passed by your ad.
5. Data-Driven Decision Making : Can adapt marketing strategies based on traffic trends, launching or modifying campaigns in a way that aligns with consumer behaviour.
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